Joeys Picknick Mainz

Client: Joeys Picknick · Year: 2026 · Scope: Brand Strategy, Visual Identity, Digital Design · Industry: Gastronomy

Joeys Picknick is a modern food truck from Mainz that specializes in renting out thoughtfully curated picnic baskets along the banks of the Rhine. What makes Joeys Picknick unique is the combination of effortless enjoyment, high-quality food, and a relaxed outdoor experience. Instead of classic street food, the focus here is on shared moments, whether with friends, family, or as a couple, right by the water.

Intensive Process Within a Tight Timeframe

The key challenge of this project was the tight schedule: a large part of the visual identity was conceived and executed within just two weeks. This compact process required fast, precise decision making and a clear design focus. The goal was to develop a cohesive, high quality brand world within a limited timeframe, one that authentically reflects the character of Joeys Picknick.

I had already worked with Achim during my studies, so it quickly became clear to me that he was the right partner for the design of Joeys Picknick. He developed the entire visual identity, from the logo and website to menus and flyers. What stands out in particular is his deep understanding of my concept, as well as the professional yet straightforward collaboration. He actively contributed ideas, handled feedback constructively at all times, and reliably met every deadline. A clear recommendation for anyone who values well-thought-out, high-quality design. — Joël Espenschied, Owner