Brand & Identity
It's the sum of every decision that makes a company recognisable. I bring those decisions into one system and hand it over documented.
Understand
What the brand stands for, who it needs to reach, and what sets it apart.
Design
Logo, typography, colour and imagery as one system, not as separate parts.
Hand over
Documented and organised, so other people can keep working with it cleanly.
How it runs
1. Discovery
We talk through where the company came from, what it sells, and who it is up against. I look at the market and the existing material before drawing anything.
2. Strategy & Positioning
The findings become a short, usable brief: what the brand stands for, how it speaks, and which decisions follow from that. Everything after this is measured against it.
3. Identity System
Logo, type scale, colour and layout rules are developed together rather than one after the other, so they already work as a set when you first see them.
4. Rollout & Guidelines
The system is applied to your real touchpoints and written down, so whoever produces the next piece of material can stay on brand without asking me.
What you end up with
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Good to know
How long does a brand identity take?
Usually six to ten weeks from kick-off to handover. The variable is feedback: the faster rounds come back, the faster we finish. You get a dated schedule before we start.
Can you work with an existing logo?
Yes. A refresh that keeps the logo and rebuilds everything around it is a common brief, and often the more sensible one when there is recognition worth keeping.
What do I need to prepare?
Whatever exists already — old files, competitor names, photos, a rough sense of who you are selling to. Missing pieces are part of the discovery, so nothing needs to be complete beforehand.